With today’s economic instability, there is no such thing as an iron rice bowl. As the world gets smaller and evolves faster, the individual realises that he/she will have to develop other streams of income in order to sustain today’s standard of living.
With today’s technology and innovation, the internet has become the centre of businesses where trading of products and the offering services now generate billions of dollars every year. And as business costs continue to rise, selling a product or service through the internet has become easier and cheaper if one knows how to harness the power of the internet.
More directly, since the emergence of Facebook and other social media platforms, marketing through the power of association or community-based involvement has never been so powerful. And since these social media platforms are very engaging, the word of recommendation becomes vital to the success of one’s business.
Greater E has two core businesses:
1) Events – Engineer various training programs for budding entrepreneurs and
2) Enterprise – a trading arm for selling Wellness products.
Under the Events unit, programs that encourages entrepreneurship like internet and social media marketing are formulated to suit today’s market. Today’s entrepreneurs run businesses the unconventional way, through very little capital outlay and no acquisition of stock.
Under Greater E Entreprise unit, two brands emerged.
1) The brand name SayHeart is the range of products that are meant be consumed or eaten. Say Heart comes from the Malay word “Sihat” which means healthy. Therefore it products are meant for the total well-being of the end-user.
2) The brand name Pallova2 is the range of products that are meant for external application only.
Prior to selecting the product to market, we will take it or use it ourselves and will ensure that anyone who wants to endorse the products will also have to do likewise. The products must live up to its expectations to ensure its marketability in the long term. There is no better testimonial but from the person who is selling the product. End-users are mostly people who live sedentary lifestyles and this makes up the huge bulk of the people nowadays. Because of this, it also gives us other business opportunities as well.